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Every good media plan begins with a targeted audience. The target audience can be classified in terms of age, sex, income, education, occupation and other variables. The audience can also be classified as children teenagers, yound adults, office goers, newly married couples,parents, grandparents,etc. When planning your media it should include the direction of the company's marketing efforts as well to create consistant messagi
ng.
When classifing a target audience, it allows our team to develop a clear picture and understand of the media consumption habits, and accordingly choose the most appropriate media or media-mix The media planner can also select the most appropriate program schedule (in case of radio and TV) or insert advertisement; whatever it may be, media is strategic to your audience.
Defining Your Audience
Determine Objectives
Evaluating Different Medias
Planning Strategy
Develop Media Schedules
Reporting Systems
Skilled media planning includes:
Targeting the right audience is key to a successful media strategy.
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RADIO
BILLBOARD
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